🍷cellarnames.com
For winery marketing teams · info.cellarnames.com

Turn .napavalley🍷
into a campaign redirect.

Setting up an emoji domain for your winery doesn't require you to rebuild your online store from scratch. Use a visual domain as a strategic campaign redirect — and funnel high-converting mobile and social traffic straight into your existing Shopify or WordPress checkout.

Keep your storefront
Emoji-first branding
301-safe redirects

Traditional registries (like ICANN) don't allow emojis on legacy extensions like .com. Cellar.Names operates on an alternative, decentralized domain network optimized for industry-specific Web3 extensions.

  • Search & selection

    Head to the search bar and check availability for your desired prefix — for example, reserve, join, or your winery's brand name. Make sure you select the .napavalley🍷 extension (or one of the other three wine TLDs).

  • Secure the handle

    Add the domain to your cart. Single-word varietals and highly competitive terms are tiered as “Premium.” Custom brand names fall under standard one-time pricing — no renewal fees, permanent ownership.

  • Checkout

    Pay with card or digital wallet, depending on how your team manages digital assets. Once purchased, the domain appears in your account dashboard.

The Domain Name System natively reads only classic ASCII — letters, numbers, hyphens. It does not understand the 🍷 glyph. Browsers automatically translate the emoji into Punycode, a string that begins with xn--.

  • Find it in your dashboard

    Inside your Cellar.Names dashboard, open your newly acquired domain. Next to reserve.napavalley🍷 you'll see the system-generated Punycode equivalent.

  • It looks like this

    reserve.xn--napavalley-b301e
    punycode

    The exact sequence varies based on how the registry translates the integrated wine glass glyph.

  • Copy the Punycode string

    You'll need it in the next steps so traditional web servers know exactly where to route incoming traffic.

Your goal is a memorable vanity URL for tasting-room menus, social bios, and allocation drops. That means a 301 Permanent Redirect — the same signal used by every major storefront to send traffic without triggering security or browser alerts.

Option A · Easiest

Cellar.Names dashboard redirect

Cellar.Names includes a built-in web-forwarding layer designed for the Web3-to-Web2 bridge.

  1. 1.Open the Domain Settings or DNS Management tab for your domain.
  2. 2.Find the URL Forwarding or Redirect section.
  3. 3.Paste your complete destination URL, e.g. https://yourwinery.com/collections/fall-allocation (Shopify) or https://yourwinery.com/tasting-room-reservations (WordPress).
  4. 4.Select 301 Permanent Redirect and save.
Option B · Advanced control

Cloudflare or premium DNS

If your marketing team already runs an enterprise DNS platform like Cloudflare:

  1. 1.Add your domain's Punycode version (e.g. reserve.xn--napavalley-b301e) to Cloudflare.
  2. 2.Create a Page Rule or Redirect Rule.
  3. 3.Match the emoji domain and 301 redirect to the deep link of your Shopify or WordPress landing page.

DNS changes take a small propagation window across worldwide servers — wait 5 to 15 minutes before testing.

  • The mobile test

    Open Safari or Chrome on iPhone or Android. Type your domain exactly as written — reserve.napavalley🍷 — and hit enter.

  • Destination verification

    Confirm the browser instantly updates and lands the visitor on the target Shopify collection or WordPress reservation page.

  • Ship it into your marketing

    Once verified, your visual domain is ready to become QR codes on tasting-room menus, wine-club insert cards, and native drops in your Instagram and TikTok bios.

weaponized visuals.

Ready to claim yours?

Search availability across the four wine TLDs, secure your handle, and be pouring traffic through it before the next release drop.

Search a domain Browse Napa Valley

Setup support

Need help pointing a domain?

Send the domain, destination URL, and a short note. We will email back with next steps for redirect setup.