The Cellar Journal
Notes from the
cellar 🍷
Playbooks, case studies and small ideas for wineries that want to be remembered.
Featured · July 2, 2026
How to Use a Web3 Emoji Domain With the Website You Already Have
A simple implementation guide for pointing a Web3 emoji domain at existing winery pages, QR campaigns, wine club signups, and tasting reservations.
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July 1, 2026
From Web2 to Web3: What Wine Brands Actually Need to Know
A readable guide to the difference between Web2 and Web3, why digital identity is changing, and what wineries can do now without rebuilding their websites.
July 2, 2026
Case Study: How an Emoji Domain Changes What Viewers Notice
A practical look at how a wine-glass emoji domain can make campaign links faster to recognize, easier to remember, and more useful across labels, QR codes, social bios, and tasting-room moments.