From Web2 to Web3: What Wine Brands Actually Need to Know
What is Web2?
- You publish content on websites and platforms.
- Customers interact through forms, checkouts, QR codes, email links, and social profiles.
- Your brand identity is spread across usernames, domains, handles, pixels, and platform accounts.
What is Web3?
- Owned identity: a Web3 domain can act as a durable brand address.
- Flexible routing: it can point to current Web2 pages today and broader Web3 experiences later.
- Campaign memory: short, visual names can be easier to recall than long links.
- Future utility: domains can connect to wallets, profiles, token-gated experiences, and digital membership layers as adoption grows.
The practical takeaway
